Inspired by the young activist Olivia Mandle, WE CARE was born in 2019. We envisioned it as the area where to unite our passion for activism, with the aim of incorporating sustainability into our value chain beyond what is directly related to our daily operations.

We work for a better world, a healthier, fairer, and more sustainable planet for all living beings that inhabit it. Our actions are focused on positively impacting three elements: sea, land, and air, seeking respect, care and protection for our only home: the earth.

Sometimes we organize our own actions, such as the Mediterranean Cleanups, while others focus on supporting and collaborating closely with both local and international groups that are already making a difference.

We donate the equivalent of at least 2% of our revenue to charitable causes either through direct donation, volunteer work, or in-kind donations. We are also a member of 1% For The Planet, as part of our commitment to building a better, healthier, and more sustainable future.